How Grande Etoile Began

As the owner, I think it is crucial for my clients to understand the backstory of Grande Etoile, and why should they choose us.

Chase Lindsey

9/26/20252 min read

The Early Days: Learning the Value of Hard Work

Grande Étoile was built on the foundation of my first company, SmileyCo. Back in high school, I realized I didn’t want to settle for the same financial struggles I grew up watching. My mother worked two jobs, day and night, to make sure we always had enough to get by. From her, I learned the importance of persistence, grit, and never backing down from challenges.

But I also knew I wanted something more. I didn’t want a life where money was always uncertain. That’s when I started looking for opportunities.

My First Big Idea: Dropshipping

At just 16, I stumbled onto the world of dropshipping. Most people laughed it off as an “overused concept,” but I saw it as my chance. I threw myself into it — learning, testing, and failing forward.

Then came the breakthrough: toothbrushes. One of my early dropshipping products went viral, and in a single month, I earned $32,000. For a teenager, that kind of success was life-changing. More importantly, it proved that with the right marketing strategy, almost anything could sell.

Why Marketing Changed Everything

The toothbrush win showed me something bigger: success didn’t come from the product itself, it came from how you marketed it. That realization lit a fire in me.

I started taking marketing classes, studying strategies, and experimenting with real campaigns. What began as trial-and-error transformed into a real skillset. I learned SEO, paid ads, website design, and social media — all the tools that drive growth in today’s business world.

The Birth of Grande Étoile Marketing

The more I learned, the more I realized I didn’t just want to sell products for myself. I wanted to help other people — local businesses, entrepreneurs, and owners like me — grow and thrive.

That’s how Grande Étoile Marketing was born. What started as a teenager’s dream to “make more money” has transformed into a full-service marketing agency that helps businesses:

  • Build professional websites

  • Rank higher on Google with SEO

  • Run ads that bring real leads

  • Grow their brand and reputation online

Helping Businesses Succeed

Today, Grande Étoile Marketing works with companies of all sizes. From roofing and construction to professional services, we partner with businesses who want more than just clicks — they want calls, clients, and revenue.

Our mission is simple: to deliver strategies that work, partnerships that last, and growth that transforms.

Grande Étoile is more than an agency — we’re a business growth partner, committed to helping entrepreneurs build something bigger than themselves.

Final Thoughts

Looking back, the journey from dropshipping toothbrushes to running a full-scale marketing agency may seem unusual — but it taught me the most important lesson: success comes when hard work meets the right strategy.

Grande Étoile is here to help businesses unlock that same potential. Because when your business shines, so does your future.